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[UA] Event tracking using the preset Google Analytics configuration in Google Tag Manager

Available_in ENT


⚠️ Universal Analytics no longer processes data for standard GA accounts.
For GA360 accounts, data will stop processing on July 1, 2024.
Make sure you connect your publications to GA4 to avoid losing data.


This article helps you understand how Event Tracking works when you have set up Universal Analytics via Google Tag Manager using the preset configuration.

User-generated key events are stored in Google Analytics with an applicable category, action, and label assigned. These can be found in Google Analytics at Behavior > Events > Top Events.


Reporting events in Google Analytics:


Below is an overview of all the tracked events if the preset configuration is used. In Google Tag Manager, you can also assign different values from the data layer to use for the event labels or assign custom values to selected event categories or event actions.

Event Category Event Action Event Label Logged when...
 internal links

 page overview
 jump to first page
 jump to last page
 page-jump hotspot 
 search result

 [page number]

...a specific page is opened through the Reader's interface (for search results the [key] variable from the event publitasEvent_searchPerformed is preserved)
 related publications  [destination url] ...a new publication is opened through the Related Publications feature
 external links  home button
 link hotspot
 product hotspot
 product cta
 [destination url] ...an external link is clicked
 video played  popup
 [video url] ...a video is played in the popup window

 copy link

 [shared url] ...the share options are used in the Reader menu
 product share  email
 copy link
 [product title] ...a product hotspot's share options are used
 add  [product title] ...a product is added to the favorites list
 share via email
 share via whatsapp
 [id] | [id] | [id] | ... ...a favorites list is shared, logging the product ids of all products stored in the list
shopping list 
[product title] ...a product is added to the shopping list
 checkout via email
 checkout via whatsapp
 [id] | [id] | [id] | ... ...a shopping list is checked out, logging the product ids of all products stored in the list
 pdf download  menu button  [publication url] ...a pdf is downloaded from the menu
 search  search performed  [keywords] ...a search is performed (we also store whether the search produced results or not in the data layer)