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Knowledge Base

Publication Analytics

Publication Analytics

Publication Dashboard

Getting insights on publication analytics performance

Getting insights on country or brand performance

Redirect testing in Publitas (A/B testing)

Google Analytics

Setting up Google Analytics tracking in Publitas

Setting up Google Analytics tracking using Google Tag Manager

Google Analytics events recorded for online publications

Attributing conversion to online publications

Configuring UTM parameters to be added to all links

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Other integrations

Setting up Google Tag Manager

Setting up Matomo integration

Integrating Hotjar to record heatmaps

Using campaign parameters to attribute traffic