Publishing private publications

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To publish private publications you assign the Unlisted status before sharing the link to the publication with your selected audience.

In order to share publications online you can select either the Public status or the Unlisted status. The main difference between these two states is that unlisted publications won't be indexed by search engines and they also won't appear via the Group URL.

Below are a few helpful tips to use the Unlisted status effectively.

Avoid the Public status

If you don't want your publications to be found via search engines, avoid assigning the Public status to your publications. If a publication is indexed by Google, for example, it may remain available there even after switching the Online status to Unlisted.

If your publications are found via Google and you wish to undo this, please contact us at

Use an unpredictable URL structure

If all your publications use a similar link structure, like, it is not difficult to predict what the link for next week's catalog will be. Even though search engines won't pick up on unlisted publications, other people or platforms might.

If you share the unlisted publication with a limited audience, be sure to update the publication name in the URL to something that will be more difficult to guess.

Use password protection

If you wish to share your publication with the stakeholders before making it public, or if you want to preview the publication on a mobile device before go-live, we recommend to use the Unlisted status in combination with password protection.

Search engines won't be able to index password protected publications either, however, by applying the Unlisted status as well the publication will not appear in the Group URL if this is used on any of your online channels.