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Automated creation of hotspots

Adding hotspots to your online publications will greatly improve the usability of your online publications and successfully drive traffic to your site to boost your online marketing results. Depending on the size of your publications and the frequency with which new ones are released adding hotspots can also be a time-consuming job.   Below you will find several methods that will help automate the processes involved in tagging your online publications with hotspots. Link detection
When creating a new publication in Publitas, by default, you'll find the option "Create Hotspots automatically" enabled. With this, the system will look for email addresses and web addresses in the copy of the pages and convert these into Link hotspots. If the PDF also contains clickable areas that also point to web addresses or to a certain page of the document, these will be converted to Link hotspots and Page-jump hotspots respectively.  

 

All hotspots generated (up to 5000) during the creation of the online publication will use the default hover text, set at ••• > Publication Reader > Hotspots, except for the email addresses. Here, the hover text will show the email address.

Product feed integration - Available in Gold

Copying over all these details from your site will be very time-consuming. This is why we support and recommend importing these details into your Publitas account using a product data feed. Once all product data is imported, you only have to look up and select the appropriate product, and all relevant details will be added to the hotspot automatically.  

 

Click here to learn more about the product feed integration.

 


SKU detection  - Available in Enterprise

Publitas also scans the pages for product IDs (or SKUs) that match the product IDs available in your product feed and collects them in a section called Detected Products. Products listed here don't have to be looked up in a search. Instead, you can immediately click and drag each product onto the page where the product is located.

TIP: In order for the system to recognize the product IDs on the page, they need to be stored in the PDF as text, not as images. Click here to learn more about indexable content.


SKU auto-tagging - Available in Enterprise

In the Enterprise version of Publitas, the system can automatically create Product hotspots for you by taking the detected products and generating a product hotspot for each of them. These will be automatically placed on top of the corresponding SKU, visible on the page. The only thing left to do is to resize the hotspots.  

For more information, check out Using embedded SKUs to generate Product hotspots

 

Annotation-based tagging - Available in Enterprise

Leverage PDF annotations to automate the creation of product content in Publitas, as annotation-based hotspot tagging enables you to automatically create product hotspots in the publication with specific instructions for the position (based on annotation size and position) and hotspot configuration as soon as the PDF is uploaded, either manually or via API. 

For more information, check out Automate content creation with annotation-based tagging.