Using online publications to promote newsletter signups

Just like online publications, newsletters are very useful in driving traffic to your site. Where newsletters target known visitors, online publications also reach new visitors. By providing new visitors the option to signup for your newsletter you can generate more leads.

Here are a few ways you can add a signup form to your online publications:

  • When embedding the publication onto your site, add the signup form above or beneath the publication or have it pop up at with some delay.
  • Add a page to the publication to promote signups and tag this page with a link hotspot that points to the signup page on your website.
  • Use the Code Injection tool (Enterprise only) to inject the code provided by your email provider, like MailChimp, which will trigger the signup form. 

Embed example:


Popup example: