Google Analytics
      Back to home
      1. Knowledge Base
      2. Publication Analytics
      3. Google Analytics

      Google Analytics events recorded for online publications

      Available_in Bronze Silver Gold ENT

      Below is a complete overview of the events Publitas sends to GA4, whether you've made a direct connection with Publitas or used the preset for Google Tag Manager. Each event contains a set of event parameters to support filtering reports.

      ________________________

      All events share the following event parameters:

      pbl_group = The name of the group associated with the event
      pbl_collection = The name of the collection (Enterprise only) associated with the event
      pbl_publication = The name of the publication associated with the event
      pbl_page = The page number(s) the event took place on
      pbl_product_title = The name of the product associated with the event (if applicable)
      pbl_product_id = The product ID associated with the event (if applicable)

      ________________________

      GA4 Event pbl_action   pbl_value   Logged when ...
      - - - - - -

      		 - - - - - -

      		- - - - - -

      		- - - - - -
      pbl_pageview         ... the URL changes: pages, products viewed in product hotspots, videos viewed in hotspot
                 
      pbl_user_navigation
      		 page overview
      next
      previous
      jump to first page
      jump to last page
      page-jump hotspot
      banner
      search result      		   Linked page number   ... a new page is opened through the UI
      The next and previous events can be triggered by the navigation arrows visible on desktop, the arrow buttons on the user's keyboard or by swiping on mobile

       

      		        
      related publications   Resulting URL   ... a new publication is opened through the Related Publications feature
       
      		          
      pbl_link_click home button
      link hotspot
      product hotspot
      product cta
      external content hotspot
      banner      		   Linked URL   ... an external link is clicked (home button, link hotspots, product hotspots set to open the webshopURL directly, product cta button, banners)
                 
      pbl_image_view popup
      carousel navigation      		   Image URL   ... users interact with image hotspots or carousel images
                 
      pbl_add_to_favorites add   Product title   ... a product is added to the favorites list
                 
      pbl_add_to_shopping_list add   Product title   ... a product is added to the shopping list
                 
      pbl_remove_from_shopping_list remove   Product title   ... a product is removed from the shopping list
                 
      pbl_share_favorites share via email
      share via whatsapp      		   ID | ID | ID  | ...   ... a favorites list is shared where pbl_value lists the contents of the list based on product ids
                 
      pbl_checkout_shopping_list checkout via email
      checkout via whatsapp      		   ID | ID | ID  | ...   ... a shopping list is checked out where pbl_value lists the contents of the list based on product ids
                 
      pbl_share
      email
      pinterest
      facebook
      twitter
      copy link
      		   URL   ... the share option is clicked in the menu or in a product hotspot overlay
             
        Product title   ... the share option is clicked in the menu or in a product hotspot overlay
       
       
      		        
      pbl_file_download menu button   URL   ... a pdf is downloaded from the menu
                 
      pbl_search search performed   Keyword(s)   ... a search is performed
      pbl_video_start popup
      overlay
      product      		   Video URL   ... a video is played in the popup window