[GA4] Google Analytics events recorded for online publications

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Below is a complete overview of the events Publitas sends to GA4 using the preset for Google Tag Manager. Each event contains a set of event parameters to support filtering reports.

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All events share the following event parameters:

pbl_group = The name of the group associated with the event
pbl_collection = The name of the collection (Enterprise only) associated with the event
pbl_publication = The name of the publication associated with the event
pbl_page = The page number(s) the event took place on
pbl_product_title = The name of the product associated with the event (if applicable)
pbl_product_id = The product ID associated with the event (if applicable)

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GA4 Event pbl_action   pbl_value   Logged when ...
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pbl_pageview         ... the URL changes: pages, products viewed in product hotspots, videos viewed in hotspot
           
pbl_user_navigation
page overview
next
previous
jump to first page
jump to last page
page-jump hotspot
banner
search result
  Linked page number   ... a new page is opened through the UI
The next and previous events can be triggered by the navigation arrows visible on desktop, the arrow buttons on the user's keyboard or by swiping on mobile

 

       
related publications   Resulting URL   ... a new publication is opened through the Related Publications feature
 
         
pbl_link_click home button
link hotspot
product hotspot
product cta
external content hotspot
banner
  Linked URL   ... an external link is clicked (home button, link hotspots, product hotspots set to open the webshopURL directly, product cta button, banners)
           
pbl_image_view popup
carousel navigation
  Image URL   ... users interact with image hotspots or carousel images
           
pbl_add_to_favorites add   Product title   ... a product is added to the favorites list
           
pbl_add_to_shopping_list add   Product title   ... a product is added to the shopping list
           
pbl_remove_from_shopping_list remove   Product title   ... a product is removed from the shopping list
           
pbl_share_favorites share via email
share via whatsapp
  ID | ID | ID  | ...   ... a favorites list is shared where pbl_value lists the contents of the list based on product ids
           
pbl_checkout_shopping_list checkout via email
checkout via whatsapp
  ID | ID | ID  | ...   ... a shopping list is checked out where pbl_value lists the contents of the list based on product ids
           
pbl_share
email
pinterest
facebook
twitter
copy link
  URL   ... the share option is clicked in the menu or in a product hotspot overlay
       
  Product title   ... the share option is clicked in the menu or in a product hotspot overlay
 
 
       
pbl_file_download menu button   URL   ... a pdf is downloaded from the menu
           
pbl_search search performed   Keyword(s)   ... a search is performed
pbl_video_start popup
overlay
product
  Video URL   ... a video is played in the popup window