Insights & Recommendations
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      Enhanced Content Insights: New Metadata Collection

      We're introducing enhanced data collection to provide you with better recommendations and benchmarks tailored to your specific content and business goals.

      What's Changing

      When creating new accounts, groups, or publications, you'll be asked to provide additional information about your content:

      1. Country: Your primary market location

      2. Industry: Your business sector

      3. Content Goal: What you're trying to achieve (sell online, drive to store, editorial content, etc.)

      4. Format Type: The type of content you're creating (catalog, flyer, magazine, landing page, etc.)

      Why We're Collecting This Information

      This metadata helps us:

      1. Provide more relevant benchmarks by comparing yourself with similar businesses.

      2. Offer better recommendations tailored to your content type and goals.

      3. Distinguish between different use cases (e.g., fashion catalogs vs. promotional flyers)

      How It Works

      New Content

      1. Account Setup: Provide country and industry information once

      2. Group Creation: Inherit account settings and specify content goals

      3. Publication Creation: Inherit group settings and specify content type

      Existing Content

      1. Update your existing publications through individual settings or use our Bulk Edit feature

      2. Access bulk editing from your publication dashboard to update multiple items at once

      You can edit multiple content rows in this way:

      • If you have mixed values in goals, the change will override all
      • If you have mixed values in the content type, the change will override all, or not be applicable if you have mixed different formats, i.e., a PDF/fixed page content with an adaptive web content.

      Anonymised data to ensure data privacy benchmarks and recommendations

      All data is anonymized and used solely for comparative performance insights, so there is no data privacy issue. This feature is opt-in by default. You can still opt out in your account/group settings, which means you will not receive any benchmark or recommendation insights. On the publication level, you should do this to ensure no test publications are included, which could impact the accuracy of your data.

      Getting Started

      1. Log into your account - you may be prompted to complete your profile.

      2. For existing content, visit your group settings to:

        1. Override the country (when, for example, each group represents a different market)

        2. Override the industry (when, for example each group has a different aim - sell vs inform customers, for instance)

      Use bulk edit for efficient updates across multiple publications to

      1. Override any group goal

      2. Add content format