---
title: Setting up Bloomreach Engagement integration in Publitas
description: Bloomreach Engagement integration in Publitas content
---

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# Setting up Bloomreach Engagement integration in Publitas

***Available in Enterprise***

*EARLY ACCESS: If you're interested in using this feature and you're on the [Enterprise plan](https://www.publitas.com/enterprise), reach out to your Success Manager who can activate this for you.*

*---*

Connect your Bloomreach account to display personalized and non-personalized promotions directly in your Adaptive content, helping you drive engagement and conversions.

Bloomreach joins Google Ad Manager as a source for automated merchandising. You control the promotions from Bloomreach, while Publitas provides the container where each web layer appears, or displays overlays as configured in Bloomreach. This feature is available for Adaptive content.

![CleanShot 2026-06-22 at 21.20.15@2x](https://support.publitas.com/hs-fs/hubfs/CleanShot%202026-06-22%20at%2021.20.15@2x.png?width=242&height=323&name=CleanShot%202026-06-22%20at%2021.20.15@2x.png)   ![CleanShot 2026-06-22 at 21.44.24@2x](https://support.publitas.com/hs-fs/hubfs/CleanShot%202026-06-22%20at%2021.44.24@2x.png?width=243&height=325&name=CleanShot%202026-06-22%20at%2021.44.24@2x.png)

In the examples above on the left is shown an embedded Christmas Deals banner, while on the right is a shipping promo overlay appearing over the content. 

### How to enable Bloomreach in Publitas

Once Bloomreach integration is activated for you, follow the steps below:

1. Open your **Group settings**
2. Go to the **Bloomreach** integration
3. Paste your Bloomreach tracking code
4. Save your changes to enable the integration

To disable the integration later, remove the tracking code and save.

![CleanShot 2026-06-22 at 21.50.23@2x](https://support.publitas.com/hs-fs/hubfs/CleanShot%202026-06-22%20at%2021.50.23@2x.png?width=670&height=257&name=CleanShot%202026-06-22%20at%2021.50.23@2x.png)

### How to add a Bloomreach promotion in the editor

1. In the editor, add an **Automated content** block
2. Select **Bloomreach** as the source
3. Copy the **container ID** shown in the block settings
4. In Bloomreach, create a web layer that targets that container ID

The container ID is read-only and unique to the block. Use a separate Automated content block if you want to place a different promotion elsewhere. 

### Good to know

- Targeting and visibility of Bloomreach weblayers is configured in Bloomreach.
- Placement and behavior of the Bloomreach weblayers depends on the HTML and CSS structure of the weblayer itself. Overlay assets may appear even if not configured to a specific Automated Merchandising block within Publitas.
- This integration is available for Adaptive content.
- If the Bloomreach token is invalid, you may see an "invalid project ID" message in the browser console. This does not affect how your publication displays to readers.

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