Available in Enterprise
EARLY ACCESS: If you're interested in using this feature and you're on the Enterprise plan, reach out to your Success Manager who can activate this for you.
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Connect your Bloomreach account to display personalized and non-personalized promotions directly in your Adaptive content, helping you drive engagement and conversions.
Bloomreach joins Google Ad Manager as a source for automated merchandising. You control the promotions from Bloomreach, while Publitas provides the container where each web layer appears, or displays overlays as configured in Bloomreach. This feature is available for Adaptive content.
In the examples above on the left is shown an embedded Christmas Deals banner, while on the right is a shipping promo overlay appearing over the content.
How to crop an image:
Once Bloomreach integration is activated for you, follow the steps below:
- Open your Group settings
- Go to the Bloomreach integration
- Paste your Bloomreach tracking code
- Save your changes to enable the integration
To disable the integration later, remove the tracking code and save.
How to add a Bloomreach promotion in the editor
- In the editor, add an Automated content block
- Select Bloomreach as the source
- Copy the container ID shown in the block settings
- In Bloomreach, create a web layer that targets that container ID
The container ID is read-only and unique to the block. Use a separate Automated content block if you want to place a different promotion elsewhere.
Good to know
- Targeting and visibility of Bloomreach weblayers is configured in Bloomreach.
- Placement and behavior of the Bloomreach weblayers depends on the HTML and CSS structure of the weblayer itself. Overlay assets may appear even if not configured to a specific Automated Merchandising block within Publitas.
- This integration is available for Adaptive content.
- If the Bloomreach token is invalid, you may see an "invalid project ID" message in the browser console. This does not affect how your publication displays to readers.