Publication Analytics

Publication Dashboard

• Getting insights on publication performance
• Redirect testing in Publitas (A/B testing)
• Getting insights on country or brand performance

Google Analytics (GA4)

• [GA4] Setting up Google Analytics tracking in Publitas
• [GA4] Setting up Google Analytics tracking using Google Tag Manager
• [GA4] Google Analytics events recorded for online publications
• [GA4] Attributing conversion to online publications
• [GA4/UA] Configuring UTM parameters to be added to all links

Google Analytics (Universal Analytics)

• [UA] Setting up Google Analytics tracking in Publitas
• [UA] Events tracked by the Google Analytics integration
• [UA] Setting up Google Analytics tracking using Google Tag Manager
• [UA] Event tracking using the preset Google Analytics configuration in Google Tag Manager
• [UA] Setting up Cross Domain Tracking for Google Analytics in Google Tag Manager
• [UA] Using Google Analytics to find out how your publications are performing

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Other integrations

• Setting up Matomo integration
• Setting up Google Tag Manager
• Integrating Hotjar to record heatmaps