Publication Analytics

Google Analytics (GA4)

• [GA4] Setting up Google Analytics tracking in Publitas
• [GA4] Setting up Google Analytics tracking using Google Tag Manager
• [GA4] Google Analytics events recorded for online publications
• [GA4/UA] Configuring UTM parameters to be added to all links

Google Analytics (Universal Analytics)

• [UA] Setting up Google Analytics tracking in Publitas
• [UA] Events tracked by the Google Analytics integration
• [UA] Adding a ready-to-use dashboard to Google Analytics
• [UA] Setting up Google Analytics tracking using Google Tag Manager
• [UA] Setting up Cross Domain Tracking for Google Analytics in Google Tag Manager
• [UA] Event tracking using the preset Google Analytics configuration in Google Tag Manager

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