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  2. Analytics & Reporting

Analytics & Reporting

Tracking

  • Setting up Google Analytics
  • Event tracking using Publitas' Google Analytics integration
  • Appending UTM tracking parameters to all links

Reporting

  • Using Google Analytics to find out how your publications are performing
  • Installing a ready-to-use dashboard in Google Analytics
  • Reporting the conversion rate of your online publications

Running Tests

  • Using Google Optimize to run a redirect test

Google Tag Manager

  • Setting up Google Tag Manager
  • Setting up Universal Analytics tracking via Google Tag Manager
  • Event tracking using the preset Google Analytics configuration in Google Tag Manager
  • Setting up Cross Domain Tracking in Universal Analytics

Troubleshooting

  • Why does Google Analytics not show any results?
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