Analytics & Reporting

Tracking

• Setting up Google Analytics
• Event tracking using Publitas' Google Analytics integration
• Appending UTM tracking parameters to all links

Reporting

• Using Google Analytics to find out how your publications are performing
• Installing a ready-to-use dashboard in Google Analytics
• Reporting the conversion rate of your online publications

Running Tests

• Using Google Optimize to run a redirect test

Google Tag Manager

• Setting up Google Tag Manager
• Setting up Universal Analytics tracking via Google Tag Manager
• Event tracking using the preset Google Analytics configuration in Google Tag Manager
• Setting up Cross Domain Tracking in Universal Analytics

Troubleshooting

• Why does Google Analytics not show any results?