Analytics

Tracking

• Event tracking using Publitas' Google Analytics integration
• Event tracking using the preset Google Analytics configuration in GTM (Beta)
• Appending UTM tracking parameters to all links (Beta)

Reporting

• Using Google Analytics to report how often different hotspot are clicked
• Reporting link clicks in Google Analytics
• Reporting Product impressions in Google Analytics
• Using segments in Google Analytics to view and compare statistics for single publications
• Reporting the conversion rate of your online publications

Running Tests

• Using Google Optimize to run a redirect test