Redirect or A/B testing in Publitas

In this article:

• How to set up a redirect test

• Do's and don'ts

• Analyzing redirect test results

Introduction:

Redirect testing is a powerful tool that can significantly enhance the performance of your online publications. By continuously testing and learning from different variants, you can make data-driven decisions to optimize your content and improve its effectiveness. Redirect testing allows you to compare two or more versions of your publication, analyze the results, and make informed adjustments based on the insights gained. With the Publitas redirect testing options, you can fine-tune your publications, leading to better engagement, increased conversions, and a more successful online presence. 

Part 1: How to set up a redirect test within Publitas

To take advantage of redirect testing in Publitas, follow these steps:

1. Request enabling the redirect testing feature: Contact your Publitas representative or support team and ask them to enable the redirect testing feature for your account. Once it's enabled, you'll be able to access this powerful functionality.
2. Create two or more versions of your publication: When setting up a redirect test, it's crucial to have two distinct versions of your publication. Make sure to give them different names to make it easier to track the results.
   
3. Navigate to redirect testing in the group menu: Click on the three dots next to your group name to navigate to the redirect testing page
4. Set up the two or more variants: After creating the two versions of your publication, navigate to the redirect testing section in Publitas. Add the original publication and at least one variant publication.
5. Configure the timings of your redirect test: You can select the timing for when your test needs to run. The timezone used is the one set in your group settings. Press 'Save'.
6. Copy the redirect link and place it where you want to publish your publication: 
    You can now see your test in 'Pending', go to the 'Share' button to be provided with a link to share the link of the publication and place it where you usually would promote your publication.
7. Check the results: The data is captured in Publitas. You can access this data by going to the dashboard on the redirect page.
   Read more in part 3 of this article
   
   IMPORTANT: You can only do redirect testing with publications in the same group.
   
   

Part2: Do's and don'ts

✅ Do:

• Plan your redirect test: Before conducting a redirect test, use a sheet or template. Using a sheet will help prevent misalignment regarding the test's outcomes. Use a provided sheet or create your own as an example.

<< Download Template Sheet >>

• Track publication traffic on your site: Make sure you have an analytics tool enabled. Learn how to enable GA4.

❌ Don't:

• Overcomplicate your tests. Stick to one change at a time, making interpreting the results easier and drawing meaningful insights. 
• Neglect the significance of publication opens. By executing the same test in multiple publications, you can gather more data and validate the impact of your variations across different audiences.

Part 3: Analyzing redirect test results

1. 1. Gathering the captured data. The data is captured in Publitas. To access it follow these easy steps: 
      1. 1. 1. 1.  Head to the redirect page 
               2. click on a completed test
                  
               3. Select the version to view the statistics from.
                  
2. Compare the performance. Compare the performance of version A and version B across the selected KPI. Look for any significant differences or patterns that indicate which variant performed better.
3. Conclude. Based on the analysis, conclude the effectiveness of the tested variations.
4. Iterate and refine. Use the insights from the redirect test to plan a new redirect and apply the learnings to create more impactful content.