Below is a complete overview of the events Publitas sends to GA4 using the preset for Google Tag Manager. Each event contains a set of event parameters to support filtering reports.
________________________
All events share the following event parameters:
pbl_group = The name of the group associated with the event
pbl_publication = The name of the publication associated with the event
pbl_page = The page number(s) the event took place on
pbl_product_title = The name of the product associated with the event (if applicable)
pbl_product_id = The product ID associated with the event (if applicable)
________________________
| GA4 Event | pbl_action | pbl_value | Logged when ... | ||
| - - - - - - |
- - - - - - |
- - - - - - |
- - - - - - |
||
| pbl_pageview | ... the URL changes: pages, products viewed in product hotspots, videos viewed in hotspot | ||||
|
pbl_user_navigation
|
page overview |
Linked page number | ... a new page is opened through the UI The next and previous events can be triggered by the navigation arrows visible on desktop, the arrow buttons on the user's keyboard or by swiping on mobile |
||
|
|
|||||
| related publications | Resulting URL | ... a new publication is opened through the Related Publications feature | |||
|
|
|||||
| pbl_link_click | home button link hotspot product hotspot product cta external content hotspot banner |
Linked URL | ... an external link is clicked (home button, link hotspots, product hotspots set to open the webshopURL directly, product cta button, banners) | ||
| pbl_image_view | popup carousel navigation |
Image URL | ... users interact with image hotspots or carousel images | ||
| pbl_add_to_favorites | add | Product title | ... a product is added to the wishlist | ||
| pbl_share_favorites | share via email share via whatsapp |
ID | ID | ID | ... | ... a wishlist is shared where pbl_value lists the contents of the wishlist based on product ids | ||
|
pbl_share
|
email
copy link |
URL | ... the share option is clicked in the menu or in a product hotspot overlay | ||
| Product title | ... the share option is clicked in the menu or in a product hotspot overlay | ||||
|
|
|
||||
| pbl_file_download | menu button | URL | ... a pdf is downloaded from the menu | ||
| pbl_search | search performed | Keyword(s) | ... a search is performed | ||
| pbl_video_start | popup overlay product |
Video URL | ... a video is played in the popup window |