--- title: Configuring UTM parameters to be added to all links --- [Skip to content](https://support.publitas.com/ga4/ua-configuring-utm-parameters-to-be-added-to-all-links#main-content) - [English](https://support.publitas.com/ga4/ua-configuring-utm-parameters-to-be-added-to-all-links) - [Deutsch (German)](https://support.publitas.com/de/ga4/ua-configuring-utm-parameters-to-be-added-to-all-links) - [Español (Spanish)](https://support.publitas.com/es/configurando-los-parámetros-utm-para-que-se-añadan-a-todos-los-enlaces) - [Nederlands (Dutch)](https://support.publitas.com/nl/ga4/ua-configuring-utm-parameters-to-be-added-to-all-links) English Show submenu for translations [Contact Support](https://support.publitas.com/kb-tickets/new?hsLang=en) ![Publitas blue-270](https://support.publitas.com/hs-fs/hubfs/Publitas%20blue-270.png?width=175&height=57&name=Publitas%20blue-270.png) Open main navigation Close main navigation - - [English](https://support.publitas.com/ga4/ua-configuring-utm-parameters-to-be-added-to-all-links) - [Deutsch (German)](https://support.publitas.com/de/ga4/ua-configuring-utm-parameters-to-be-added-to-all-links) - [Español (Spanish)](https://support.publitas.com/es/configurando-los-parámetros-utm-para-que-se-añadan-a-todos-los-enlaces) - [Nederlands (Dutch)](https://support.publitas.com/nl/ga4/ua-configuring-utm-parameters-to-be-added-to-all-links) English Show submenu for translations - [Contact Support](https://support.publitas.com/kb-tickets/new) - [Back to Publitas](https://www.publitas.com/) [Back to Publitas](https://www.publitas.com/) How can we help you? - There are no suggestions because the search field is empty. 1. 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[Google Analytics](https://support.publitas.com/publication-analytics?hsLang=en#google-analytics) # Configuring UTM parameters to be added to all links ***Available in Enterprise*** *If you're interested in using this feature and you're on the [Enterprise plan](https://www.publitas.com/enterprise), feel free to reach out to your success manager who will activate this for you.* *---* In this article: - [When to use UTM parameters](https://support.publitas.com/ga4/ua-configuring-utm-parameters-to-be-added-to-all-links#touse) - [When not to use UTM parameters](https://support.publitas.com/ga4/ua-configuring-utm-parameters-to-be-added-to-all-links#not) - [How to configure the UTM parameters](https://support.publitas.com/ga4/ua-configuring-utm-parameters-to-be-added-to-all-links#configure) ### When to use UTM parameters Online publications can contain links to external websites. Adding UTM parameters to these links can help external websites to identify individual publications and even what content was clicked. If the publication is an extension of your website, the UTM parameters can help identify the source of traffic that is coming from the publications. For example: - utm\_source=Publitas - utm\_medium=catalog - utm\_campaign=blackfriday2022 - utm\_content=layle-tee-xs-blue [Click here to learn more about UTM parameters.](https://support.google.com/analytics/answer/1033863) ### When NOT to use UTM parameters When the publication is embedded on the website that each link points to, or if both are tracked in the same Google Analytics property through a [cross-domain tracking configuration](https://support.google.com/analytics/answer/10071811?sjid=13838105121981595121-EU), we recommend checking out the article on [how to report the conversion rate of your online publications](https://support.publitas.com/ga4-attributing-conversion-to-online-publications?hsLang=en). ### How to configure the UTM parameters Configure the UTM parameters in the *URLs* tab of the *Publication Reader* menu. Whenever a link is clicked in an online publication, the selected UTM parameters are automatically appended to the URL. This includes Link hotspots, Product hotspots, and the Home button in the menu ([External content hotspots](https://support.publitas.com/showing-external-content-inside-publications?hsLang=en) do not support this feature). Click *Save & Update Viewer* to apply the changes to all publications within the selected group.  *Configuring UTM parameters:* ![18-1](https://support.publitas.com/hs-fs/hubfs/18-1.png?width=597&height=501&name=18-1.png) ### utm\_source When applying UTM parameters, the *utm\_source* should always be present. That is why this parameter is enabled by default, the other parameters are optional. Enter the name that should reflect as the source in your reports. When activated, this option overwrites any *utm\_source* parameter that already exists in the original URLs. ### utm\_medium Enter the name that should reflect the medium in your reports.  When activated, this option overwrites any *utm\_medium* parameter that already exists in the original URLs. ### utm\_campaign [The publication's URL name](https://support.publitas.com/updating-the-publication-name-in-the-url?hsLang=en) will be used for every link as the campaign name. When activated, this option overwrites any *utm\_campaign* parameter existing in the original URLs. ### utm\_content This parameter will only be appended when a Product hotspot triggers the link an external website. The product title will be used as the value for this parameter, converting all characters to lower cases and spaces will be replaced with dashes (e.g. '*Layle Tee XS Blue*' becomes '*layle-tee-xs-blue*'). 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