On July 8th, 2020 the Google Analytics integration, available in the group settings, stopped tracking hotspot clicks on mobile devices. This article will help to understand if this issue also impacted your analytics and how exactly.
- Identify whether your statistics have been impacted
- What data has been impacted?
- Alternative ways to track hotspot clicks
How to see if your account has been impacted
In Publitas you can connect Google Analytics to your publications by simply creating a new property in Google Analytics and entering its tracking ID into the Google Analytics menu on group level.
If you have connected Google Analytics to your publications before October 15, 2020 using this feature it is likely that your statistics have also been impacted.
Publitas Google Analytics integration:
What data has been impacted?
The Google Analytics integration tracks user behavior by logging events for almost every click. You can find these events in Google Analytics if you go to Behavior > Events > Top Events.
With the release of the update on July 8, 2020 the events that are logged for when somebody clicks on a hotspot on a mobile device were no longer sent to Publitas. Specifically the events in the event categories hotspots and hotspots with icons were no longer logged on mobile devices between July 8, 2020 and October 15, 2020.
Impacted event categories:
In the visual below you can see that the mobile hotspot events drop to zero early July and rise back to normal after the fix was released on October 15, 2020. As mobile traffic in this example takes up 70% of all traffic the impact on the total hotspot events is significant.
Mobile hotspot events (orange) vs total hotspot events (blue):
Alternative ways to track hotspot clicks
Luckily there are other ways you can obtain numbers on how often Link, Product and Video hotspots have been used. Below you can find methods described for each individual hotspot type.
Link hotspots are used to directly send users to an external web address when the hotspot is clicked. If you use Link hotspots to send traffic to your own site you should be able to it opens the external link Referrals
Clicking on a product hotspot will trigger an overlay window containing product details of the selected product. Because new content is being loaded the Google Analytics integration not only logs a click event but also a new page view.
If you look for these page views you will get close to the number of clicks on product hotspots. If you only add one product per hotspot then the number of product specific page views will equal the number hotspot clicks.
In this article you can find step-by-step instructions on how to track these product views: Tracking Product views in Google Analytics
If you're looking for numbers on how often the call to action button in product hotspots were used to send traffic to the your site you can look at the event action call to action that can be found in the event category products. If you click on it you will even find the exact URLs the traffic was sent to.
There is no alternative way to report the number of clicks on Video hotspots. However, when a video is actually played another event is logged under a different category, called video_played.
In the animation above you can also see this event category listed as number 10. The number reported there is also the number of videos played. By clicking on it you will find the event actions that tell you how the video is played (overlay or popup). One more click will bring you to the event labels that will report the video urls to identify what video was played.