Adding hotspots to your online publications will greatly improve the usability of your online publications and successfully drive traffic to your site to boost your online marketing results. Depending on the size of your publications and the frequency with which new ones are released adding hotspots can also be a time-consuming job.
Below you will find several methods that will help automate the processes involved in tagging your online publications with hotspots.
When creating a new publication in Publitas by default you'll find the option "Create Hotspots automatically" enabled. With this, the system will look for email addresses and web addresses in the copy of the pages and convert these into Link hotspots. If the PDF also contains clickable areas that also point to web addresses or to a certain page of the document these will be converted to Link hotspots and Page-jump hotspots respectively.
All hotspots generated during the creation of the online publication will use the default hover text, set at ••• > Publication Reader > Hotspots, except for the email addresses. Here, the hover text will show the email address.
Product feed integration
Copying over all these details from your site will be very time consuming. This is why we support and recommend importing these details into your Publitas account using a product data feed.
Once all product data is imported you only have to look up and select the appropriate product and all relevant details will be added into the hotspot automatically.
When you open your catalog in the hotspot editor, we automatically detect the products that are on the current page(s) of your publication, and then list them in a section called Detected products.
Publitas scans the page(s) for SKUs or product IDs and matches them with the product IDs in your product feed. The matching products will then be displayed as detected products.
In order to use the new product detection feature for your publications, you’ll need two things:
In the Enterprise version of Publitas we can also have the system draw the hotspot for you, by taking the detected products and generate a product hotspot for each of them. These will be placed on top of the corresponding SKU which means you only have to resize the hotspot and you're done.
If you're interested in using this feature please contact our Sales team or
if you're already an Enterprise user you can contact your Success manager.